Our new color - so close to Pantone "Living coral"
October 25, 2019
Presenting our new color collection - is not about being on trend only, it is about peoples needs
We are trying to be right on trends - but sometimes the trending things are viral and fast-moving, that there is no need to follow them. Lenoklinen is not fast fashion, but this is more about slow, full minded style, which is sustainable and even more like out-of-fashion.
100% linen will be always on trend just because its properties are more than excellent. While lots of people are moving towards polyester and plastic - we are making something that will be always ecologically friendly and always comfortable to wear. Always beautiful.
So making a new color collection for us - is a great step to satisfy not trends, but our customer's needs. We have warm and pleasant colors like Clay and Mustard color already. But you know, we can't get enough with them - both of them are a bit too "yellow" tone, and our customers constantly asking for something more "blush or pinky" for clothing they order.
So we decided to go for CORAL linen collection.
By Pantone from last year’s somber UltraViolet, Living Coral color embodies playfulness, energy, and a yearning to reconnect with nature. Think of coral reefs, they provide shelter and sustenance to marine life and here we are watching them disappear.
This color is not about forecast - it’s a reflection of what’s taking place. It’s a color snapshot symbolic of what’s taking place in the culture at a moment in time.
We are not only those who want to archive the same effect in business - the iPhone XR’s coral variant taking a color from nature. Technology plus nature - what an interesting symbiosis. It is just so fascinating.”
Here you can see the coral in photos already and try out our new linen skirt: